Agrajaya
Timeline
2021 / Social Media
Role
Leads Generation Strategy
Timeline
2021 / Social Media
Role
Quality Control (QC) Content, Content Strategist, Social Media Ads
The Problem
Before optimization, Agrajaya’s digital presence did not reflect its position as a professional and reliable B2B furniture brand. Social media content was inconsistent, the visual identity was weak, and it failed to showcase the brand’s quality and expertise in commercial furniture. Engagement was low, follower growth was stagnant, and there was no clear content strategy to build trust or drive conversions. The lack of product storytelling and targeted messaging made it difficult to reach and influence business decision-makers. To strengthen its positioning as a credible B2B furniture provider, a complete revamp of social media and content strategy was necessary, focusing on branding, market education, and lead-oriented content.
Strategy & Execution
To reposition Agrajaya as a trusted B2B furniture provider, we developed a content strategy centered on clarity, consistency, and commercial value. The approach was divided into three key pillars: brand identity, audience engagement, and lead generation.
1. Brand Identity Alignment
We refreshed the visual language to reflect a more professional and consistent tone across all platforms. This included establishing a cohesive color palette, typography, and layout standards aligned with Agrajaya’s premium B2B market. We also redefined the brand voice to sound more authoritative yet approachable, speaking directly to business decision-makers.
2. Strategic Content Planning
A content calendar was introduced, featuring structured content pillars such as:
Product Highlights (with specs and use cases)
Industry Education (materials, certifications, ergonomics, etc.)
Project Spotlights (real business installations and case studies)
Client Testimonials and Social Proof
Tips & Insights for Office/Commercial Space Planning
Each post was crafted with a clear objective: to inform, engage, or convert. We used carousel formats for deeper storytelling, short-form videos for showcasing products in context, and static visuals for consistent branding.
3. Conversion-Focused Optimization
Every content piece was tied to a clear CTA, guiding potential clients to initiate inquiries via WhatsApp, email, or landing pages. We also optimized captions and hashtags for discoverability within the B2B niche. Paid promotions were selectively used to boost high-performing posts and retarget users who interacted with key content.
4. Team Collaboration & Feedback Loop
Content production was streamlined by working closely with Agrajaya’s product and sales team to ensure accuracy and alignment. Performance was tracked weekly, allowing for agile adjustments based on engagement metrics and lead quality.
Results
The new content and social media strategy successfully repositioned Agrajaya as a credible and compelling B2B furniture brand. Within the first three months of implementation, the campaign generated over 80 qualified leads, primarily from commercial clients and procurement teams in need of office and hospitality furniture solutions.
Key performance highlights:
+80 qualified B2B leads through organic and paid efforts
Increased engagement rate by over 120% compared to previous periods
Consistent weekly content output, improving brand visibility and recall
Improved inbound inquiries via WhatsApp and email, driven by clear CTAs and targeted messaging
Positive feedback from clients regarding the brand’s improved professional image and clearer communication
This strategic revamp not only boosted Agrajaya’s digital credibility but also laid a strong foundation for long-term B2B lead generation and client conversion.