Tuca.
Timeline
2021 / Social Media
Role
Quality Control (QC) Content, Content Strategist, Social Media Ads
Timeline
2021 / Social Media
Role
Quality Control (QC) Content, Content Strategist, Social Media Ads
The Problem
Before optimization, Tuca Hand Sanitizer’s Instagram lacked a strong brand presence, with inconsistent visuals, low engagement, and stagnant follower growth. Social media wasn’t driving sales effectively, and ad campaigns struggled with inefficient budget allocation and poor performance. To unlock its full potential, Tuca needed a strategic revamp sharpening its brand identity, boosting audience interaction, and optimizing digital ads to drive real business results.
Strategy & Execution
To increase engagement, Tuca Hand Sanitizer can collaborate with Sandra Dewi and Andrea Dian to create content showcasing the use of the product in their daily lives. Additionally, hosting a giveaway with these influencers will drive more interaction and attract new followers. An Instagram Takeover would also be an effective strategy, allowing influencers to take over Tuca’s Instagram account, interact directly with followers, and strengthen the connection with the audience.
To optimize digital ads for Tuca Hand Sanitizer, the strategy will focus on targeting the right audience, such as health-conscious individuals and professionals, ensuring the ads reach those most likely to engage. The ads will highlight the product’s key benefits through carousel or video formats, emphasizing its ease of use and effectiveness. Retargeting will be used to re-engage users who have previously interacted with the brand, offering exclusive promotions to drive purchases. Collaboration with influencers like Sandra Dewi and Andrea Dian will expand the brand’s reach and build trust through their content. Additionally, CPAS (Collaborative Performance Ads) will simplify the purchasing process by allowing users to buy directly from the ad.
Results
The results of optimizing digital ads and social media strategies led to a significant increase in the Tuca Hand Sanitizer account, with an additional 7,200 followers in just two months. Engagement also saw a boost, with an average of 130 likes and 10 comments per post. On the sales side, consistent growth was observed from July to December 2024, with an average monthly increase of 30% in internet sales (as shown in the image above under the strategy and execution points), reflecting the positive impact of integrated and effective digital marketing efforts.