Cimory.
Timeline
2022 / Influencer Marketing
Role
KOL Management, Quality Control (QC) Video, Brand Messaging
Timeline
2022 / Influencer Marketing
Role
KOL Management, Quality Control (QC) Video, Brand Messaging
The Problem
Cimory Yogurt Squeeze is launching its new product with exciting flavors, Strawberry, Blueberry Mango Sticky Rice and Black Sticky Rice. However, they are facing the challenge of generating sufficient brand awareness and capturing the attention of the right target audience. To ensure a successful product launch, Cimory needs the right influencers to effectively introduce these new flavors through an engaging campaign. Without partnering with influential voices in the market, there is a risk that the launch will fail to generate the desired visibility and engagement, limiting the potential for increased sales and brand recognition.
Strategy & Execution
Influencer Selection
The influencer marketing strategy for Cimory Yogurt Squeeze will focus on collaborating with food and lifestyle influencers who have a strong influence among young adults, food enthusiasts, and health-conscious individuals. Priority will be given to influencers with high engagement rates rather than just follower count, ensuring that their recommendations are authentic and trusted by their audience. Additionally, a mix of macro and micro influencers will be leveraged to reach a wider audience while maintaining a close connection with niche communities.
Campaign Concept
Influencers will create product experience-based content, such as unboxing videos, taste tests, and creative ways to enjoy the yogurt, such as incorporating it into healthy recipes. Storytelling will be the key focus, highlighting the fusion of traditional Thai flavors like Mango Sticky Rice and Black Sticky Rice in a unique modern yogurt format. To boost engagement, interactive content such as polls, quizzes, and challenges on Instagram Stories and TikTok will be utilized, encouraging the audience to actively participate and share their experiences.
Performance Monitoring
The campaign’s performance will be tracked using key metrics such as engagement rate, reach, hashtag usage, and increased traffic to sales channels.
Results
The influencer marketing campaign for Cimory Yogurt Squeeze delivered strong performance metrics, demonstrating high engagement and audience interest. On average, the campaign collaborated with 20 KOLs per month, generating a total of 3,587,123 video plays, reflecting strong content visibility and audience reach.
Engagement metrics showed 93,500 likes, 5,092 comments, 1,610 shares, and 3,005 saves per month, indicating that the content resonated well with viewers and encouraged interactions. Additionally, the campaign achieved a total engagement of 3,480, reinforcing the effectiveness of influencer-driven content.
The engagement rate per post (ER Post) stood at an impressive 78.25%, highlighting the campaign’s ability to capture audience attention and drive meaningful interactions. This high ER Post suggests that the selected influencers successfully connected with their audience, effectively positioning Cimory Yogurt Squeeze as an exciting and desirable product.